Selling on Amazon offers immense growth potential, but one misstep can lead to a dreaded Amazon seller account suspension. When your account is suspended, your listings are removed, sales stop, and your reputation takes a hit. For many sellers, it’s not just stressful—it’s a business emergency.
At E-com Grow Support, we’ve helped hundreds of sellers across India, the US, UAE, and UK get their accounts reinstated. This blog provides everything you need to know about account suspensions—causes, appeal process, and prevention tips.
What is Amazon Seller Account Suspension?
When Amazon suspends your account, it means you’ve violated one or more of its policies. Your ability to sell is temporarily or permanently disabled. You will usually receive a notification through email or Seller Central with the reason and what actions are required to resolve it.
Types of Account Statuses
| Status | Meaning |
|---|---|
| Active | Your account is in good standing. |
| Suspended | You’ve lost selling privileges temporarily. |
| Deactivated | Your appeal was denied or you didn’t respond—selling rights are revoked. |
| Under Review | Amazon is still reviewing your performance or verification. |
Top Reasons Why Amazon Suspends Seller Accounts
Understanding the common reasons helps you avoid future issues.
1. Poor Account Health
Order defect rate > 1%
Late shipment rate > 4%
Pre-fulfillment cancel rate > 2.5%
2. Policy Violations
Selling counterfeit, fake, or restricted products
Listing banned items or prohibited categories
Using manipulated reviews or fake ratings
3. Inauthentic Products or IP Complaints
Brand owners may file intellectual property (IP) complaints.
Selling without proper invoices or authorization leads to “inauthentic” claims.
4. Linked Accounts
Operating multiple seller accounts without Amazon’s permission.
Amazon uses IP address, device, bank info, etc., to detect linkages.
5. Manipulating Listings or Feedback
Keyword stuffing, fake claims, or bribing for reviews.
Posting misleading information about your product.
6. Drop Shipping Policy Violations
Using third-party suppliers who include their branding, invoices, or shipping slips.
7. Verification Failures
Uploading incorrect or fake documents.
Mismatched names on bank accounts and IDs.
💡 Note: Suspension can happen suddenly—even if you’ve been selling for years.
What Happens After a Suspension?
Your listings go offline
Payments are held temporarily
Your customers can’t place new orders
You must submit a Plan of Action (POA) for reinstatement
How to Recover a Suspended Amazon Seller Account
Here’s a step-by-step guide to get your account reinstated:
Step 1: Don’t Panic – Understand the Suspension Type
Amazon typically sends a detailed notification mentioning the reason. The three main suspension types are:
Performance-based Suspension
Policy Violation Suspension
Verification Suspension
Step 2: Analyze the Root Cause
Carefully review the suspension email and account health dashboard.
Ask:
What policy did I break?
Is there any complaint from a buyer or brand?
Is it a documentation error?
Step 3: Prepare a Strong Plan of Action (POA)
Amazon wants to see:
Root Cause – Why did this happen?
Immediate Fix – What actions did you take to correct it?
Long-Term Prevention – What steps will you take to ensure it doesn’t happen again?
Tips:
Keep it short, clear, and professional
Use bullet points
Attach supporting documents (invoices, order logs, etc.)
Step 4: Submit the Appeal
Go to Seller Central > Performance > Account Health and click “Reactivate Your Account” or “Appeal” next to the suspended section.
Attach your POA and supporting documents. Amazon typically replies in 24–72 hours.
Step 5: Follow Up Professionally
If Amazon rejects your appeal:
Review the feedback
Revise your POA with clearer steps
Resubmit professionally
You may escalate to Amazon Seller Performance Team if needed
🎯 Pro Tip from E-com Grow Support: Don’t send multiple appeals quickly—wait for feedback before responding again.
How E-com Grow Support Helps with Reinstatement
We offer expert Amazon suspension appeal services, including:
✅ Suspension analysis
✅ Drafting winning Plans of Action
✅ Preparing and reviewing documents
✅ Listing reinstatement support
✅ Escalating unresolved appeals
Whether your suspension is for counterfeit claims, late deliveries, or policy violations, we tailor solutions to get your account reactivated fast.
Tips to Avoid Amazon Account Suspension
Maintain strong account health metrics
Respond quickly to customer messages & disputes
Avoid selling restricted or branded products without authorization
Don’t manipulate reviews or use black-hat tactics
Keep your business documents and IDs updated & accurate
Regularly audit your listings for compliance
Real Case Study – How We Helped a Client
One of our clients faced a suspension due to “inauthentic product” claims. The issue?
They sourced genuine products from a local distributor but lacked proper invoices.
Our Solution:
We helped them get fresh GST invoices with the right format
Prepared a POA explaining how they verified product authenticity
Got the account reinstated in 4 working days
✅ Happy seller, active listings, and resumed payouts.
FAQs About Amazon Seller Suspension
Q: Can I open another Amazon account after suspension?
A: No, Amazon can detect linked accounts. You must resolve the current one.
Q: How many times can I appeal?
A: There’s no set limit, but Amazon expects improved POAs. Repeating the same appeal can lead to permanent deactivation.
Q: Does suspension affect FBA inventory?
A: Yes, inventory is locked. You can request removal but cannot sell it until reinstated.
Q: How long does Amazon take to respond to appeals?
A: Typically within 48–72 hours, but it can vary based on case complexity.
Conclusion
An Amazon seller account suspension can be a major disruption—but with the right guidance, it’s possible to recover fast. Whether you’re suspended due to policy issues, complaints, or verification failures, the key lies in a solid Plan of Action and expert support.
At E-com Grow Support, we don’t just fix suspensions—we prevent them. With our expert team, you get full peace of mind while selling on Amazon.