Understanding the Amazon Best Seller Rank (BSR) is vital for brands and sellers who want to grow their presence in the world’s largest online marketplace. Here’s a clear, SEO-friendly guide to what BSR is, why it matters, and how you can improve yours.
What Is Amazon Best Seller Ranking?
Amazon Best Seller Ranking (BSR) is a numeric measure showing how well a product sells within its category. The lower the BSR number, the better the sales performance: a BSR of #1 means the product is the best-selling in that category. Every product that has made at least one sale receives a BSR, and products often have ranks in multiple relevant categories.
How Is the BSR Calculated?
Sales volume and sales velocity are key: Recent sales count the most, but longer-term sales trends also play a part.
Rankings are updated hourly, so even a brief surge in sales can improve your ranking.
Non-sales factors—like reviews or page views—do not directly affect BSR.
Example: A blender with a BSR of #45 in “Blenders” and #600 in “Home & Kitchen” indicates it’s a top seller specifically among blenders, but less so in the broader category.
Why Does Amazon BSR Matter?
Buyer Confidence: Shoppers gravitate toward products with low BSR, signaling popularity and trustworthiness.
Competitive Edge: Lower BSR helps products appear in category best seller pages and increases organic search visibility.
Sales Insights: Merchants can benchmark against category competitors and adjust inventory or marketing.
Where to Find BSR
You can see the BSR in the “Product details” section of every Amazon listing, often under “Best Sellers Rank.” Products in multiple categories will display multiple BSRs.
Tips to Improve Your Amazon Best Seller Rank
Optimize Your Listing
Use relevant keywords in titles and descriptions, add sharp images, and ensure your content is clear and persuasive.Drive More Sales—Quickly
Run time-limited promotions, coupons, or lightning deals to spike sales volume and climb the rankings.Leverage Amazon PPC Ads
Run targeted Pay-Per-Click (PPC) ads to boost visibility and generate more sales.Competitive Pricing
Regularly review your price compared to top competitors, especially during shopping seasons or sales events.Choose the Most Relevant Category
Ensure your product is listed in the most suitable and specific subcategories for better sales comparisons.Encourage Positive Reviews
Satisfied customers are more likely to leave positive feedback, boosting future conversions (indirectly supporting sales, which improves BSR).Send External Traffic
Drive targeted buyers from your website, email list, or social platforms to your Amazon listing to boost sales spikes.
Key Takeaway
BSR changes often, reflecting the dynamic competition on Amazon. Focus on consistent sales growth, great content, enticing offers, and strong after-sales support to improve and maintain a healthy Best Seller Rank. With the right strategies, you can climb the ranks—and stay there—unlocking new sales opportunities on Amazon’s massive stage.