The 2025 is one of the most anticipated e-commerce events in India. Scheduled to begin September 23, 2025 for all customers and with 24-hour early access for Amazon Prime members starting a day early, the festival promises deep discounts across electronics, fashion, home appliances, beauty, and more.
Whether you’re a buyer looking to snag the best deals or a seller hoping to maximize revenue, proper preparation is key. In this blog, we’ll cover what to expect, where the best opportunities lie, and how you can plan ahead to succeed.
What to Expect: Key Features of this Year’s Sale
Here are some of the main highlights of Amazon Great Indian Festival 2025 to watch out for:
Early Deals & Prime Access
Amazon has launched “Early Deals” ahead of the main sale. Prime members, in particular, will have the advantage of early access to select deals.
Big Discounts Across Categories
Discounts are expected to be steep in certain product verticals—smartphones, TVs, kitchen appliances, laptops, and smart home gadgets. Some of the deals for phones go up to ~₹4,000 or more off, and other categories may have even more aggressive markdowns.Bank Offers & Payment & EMI Options
Special offers with partner banks (for example, extra 10% off with debit/credit cards like SBI) are likely. Also, no-cost EMI options will be common, especially for higher value items.Focus on Non-Metro & Tier-2 Growth
A big trend: more new customers from non-metro India. Amazon is investing in faster deliveries, more localized languages, improved infrastructure to serve non-metro/tier-2/3 towns.Logistics & Inventory Incentives
Sellers may benefit from incentives such as reduced fees for low-priced items, better handling of weight fees, etc. Also, Amazon is pushing sellers to distribute inventory early to avoid stockouts and ensure smooth delivery.
For Buyers: How to Make the Most of the Sale
If you are shopping during Amazon’s Great Indian Festival, here are some smart prep steps:
Make your wishlist early: Identify products you want beforehand. Add to wishlist or cart so you can monitor price drops or lightning deals.
Compare prices & historical data: Use price tracking tools to check if the “discounted price” is genuinely good. Sometimes earlier discounts or off-season deals are comparable.
Check bank offers and payment modes: If you have credit/debit cards that partner with Amazon, those can yield additional discounts. Also SMS/email alerts from bank and Amazon about special card day offers can be helpful.
Be Prime ready: Prime membership gives early access to deals, faster/shipping benefits. If you shop frequently, being a Prime member before the sale begins is a big plus.
Update address, payment info: Avoid last-minute hassles. Make sure your account profile, delivery address, contact details, payment info are correct.
Check return and warranty policies: With large purchases, ensure warranty details and return policies are clear.
For Sellers / Brands: How to Prepare & Capture Maximum Opportunity
If you are selling on Amazon (private label, D2C, or third-party seller), here are strategies to make this festival season a success:
Forecast demand & prepare inventory
Use past years’ data (if available) to predict which products will see more demand. Keep buffer stock and distribute across fulfillment centers to avoid stockouts or delivery delays.Optimize your product listings
High-quality images, festive themed creatives, clear descriptions, bullet points that highlight benefits, features, delivery timelines. Include relevant keywords like “Great Indian Festival,” “festive offer,” etc.Leverage promotions, coupons & bundles
Use Amazon tools like “Seller Coupons,” “Lighting Deals,” “Bundle Deals,” “Sell More-Save More” to increase visibility. Runs promotions that combine with bank offers for better value.Ad & PPC strategy
Begin advertising early. Increase bids during peak hours. Use high-intent keywords. Shift budget toward hero products. Also consider external traffic (social media, email list) to send buyers to your Amazon listings. Pricing strategy smartly
Ensure that your discount doesn’t eat all margins. Factor in Amazon fees, logistics, and returns. Also, consider dynamic pricing if you can—if stock is high demand, you may be able to price competitively but sustainably.Customer experience & logistics
On-time fulfilment, fast delivery, transparent tracking, good packaging. A good experience leads to positive reviews, which are gold during a high-traffic sale period. Also solutions like FBA (Fulfillment By Amazon) may help.Plan for post-sale follow up
After the sale, collect feedback, reviews, maybe follow-up offers. Retention is cheaper than acquisition.
Common Mistakes to Avoid
Over-stocking obscure SKUs that might not sell, tying up capital
Poor product photographs, unclear specs, which reduce conversion
Not checking competing product prices, making discounts look weak
Missing on bank offers by not aligning payment options correctly
Ignoring logistics & customer service; delays cause bad reviews that hurt in following sales
Case / Example Insights (What’s Already Showing)
OnePlus 13 is expected to get a discount of about ₹12,000 during this sale, bringing down its price significantly versus pre-sale rates.
iQOO has revealed discounts on several models (Z10 Lite, Z10R, Neo 10, etc.) plus no cost EMI options.
Amazon is expanding its reach for non-metro customers, with faster delivery stations and focus on language/localization.