If your Amazon seller account has been suspended, you’re not alone. Thousands of sellers face suspensions every month. But don’t worry — E-com Grow Support is here to guide you step-by-step on how to reinstate your Amazon account and get your business back on track.
🔍 Why Do Amazon Seller Accounts Get Suspended?
Amazon prioritizes customer satisfaction above all else. If your account violates its strict guidelines, it may be suspended. Common reasons include:
1. Policy Violations
Selling restricted or prohibited items
Misuse of ASINs
Offering counterfeit or inauthentic products
2. Poor Account Health
High order defect rate (ODR)
Late shipment rate
Cancellation rate
3. Customer Complaints
Negative feedback
Inauthentic item claims
Used item sold as new
4. Multiple Accounts
Operating more than one account without Amazon’s permission
5. Intellectual Property (IP) Complaints
Copyright, trademark, or patent infringement claims from brands or rights owners
⚠️ Types of Amazon Account Suspension
Understanding the type of suspension is key to the reinstatement process:
1. Suspended
You can appeal and submit a Plan of Action (POA).
2. Denied
Amazon rejected your POA, but you can revise and resubmit.
3. Banned
Amazon has permanently closed your account. Reinstatement is extremely difficult and often requires legal support.
🧠 Step-by-Step Guide to Reinstating Your Amazon Seller Account
Step 1: Understand the Suspension Notice
Amazon sends you a detailed email. Read it carefully. It will specify:
The policy you violated
The nature of the complaint
The next steps
Tip: Don’t panic. Avoid submitting a rushed or emotional appeal.
Step 2: Collect Evidence
Gather all supporting documents such as:
Invoices from suppliers
Tracking reports
Communication with buyers
Proof of authenticity or brand authorization letters
Step 3: Write a Solid Plan of Action (POA)
A POA is your official appeal. It must include three key elements:
1. Root Cause
Analyze and explain why the violation occurred.
Be honest and take responsibility.
2. Corrective Actions
Describe what you have done to fix the immediate problem.
Example: Refunded customer, removed listings, etc.
3. Preventive Measures
Describe steps you’ve taken to ensure it won’t happen again.
Example: Better inventory checks, staff training, improved packaging, etc.
Step 4: Submit Your Appeal
Go to your Performance Notifications in Amazon Seller Central.
Click on the suspension message.
Upload your appeal and supporting documents.
Be concise and professional.
Step 5: Wait and Follow Up
Amazon typically replies within 48-72 hours. While waiting:
Avoid submitting multiple appeals.
If rejected, revise your POA and address feedback.
If no response within 5 days, send a polite follow-up.
🛠️ Sample POA Structure (For Reference)
Subject: Appeal for Reinstatement of Amazon Seller Account
Root Cause:
We understand our listing was suspended due to inauthentic complaints. Upon investigation, we realized our supplier did not provide proper brand authorization.Corrective Actions:
We immediately removed the flagged listings and refunded affected customers. We also terminated the relationship with that supplier.Preventive Measures:
We have onboarded authorized distributors only. Every product is now verified for authenticity. Our team has been trained on Amazon’s listing guidelines.Thank you for your time and consideration.
🚨 What Not To Do
Don’t submit appeals without a proper POA.
Don’t blame Amazon or the customer.
Don’t submit fake invoices or documents.
Don’t open a new account — it violates Amazon policy.
💼 How E-com Grow Support Helps You
At E-com Grow Support, we specialize in Amazon seller account management and reinstatement services. Here’s how we help:
✅ Root cause analysis
✅ Drafting professional POAs
✅ Communication with Amazon support
✅ Supplier documentation verification
✅ IP complaint handling
✅ Ongoing account health monitoring
We’ve helped sellers across India, USA, UAE, and more — get their accounts back successfully!
📞 Ready to Reinstate Your Amazon Account?
Let our experts handle the stress while you focus on your business.
🚀 Contact E-com Grow Support for:
1-on-1 reinstatement assistance
Fast and effective appeal drafts
Long-term Amazon account protection