Becoming an Amazon seller opens doors to one of the world’s largest e-commerce marketplaces. But before you can list products and start selling, Amazon requires identity and business verification to ensure trust, safety, and regulatory compliance. As part of our E‑com Grow Support mission, we help sellers navigate this vital step—making onboarding smooth, fast, and hassle‑free.
1. Why Amazon Account Verification Matters
1.1. Trust & Marketplace Integrity
Ensures sellers are legitimate individuals or businesses—not scalpers, fraudsters, or counterfeiters.
Protects buyers from scams and unsafe products.
Complies with global regulations, such as the INFORM Consumers Act in the U.S. ShiprocketSellersFi.
1.2. Account Access & Funds Disbursement
Unverified accounts are limited: no listings, no sales, and funds may be held.
High-volume or business sellers face mandatory re‑verification under laws like INFORM; failure to comply can result in suspended sales or financial penalties SellersFi.
1.3. Long-Term Account Health
Verifying your identity and business builds credibility.
It minimizes future account holds and titles you as a reliable vendor in Amazon’s internal trust metrics.
2. Who Needs Verification & When
2.1. New Sellers
Any new account—individual or professional—must finish an initial verification during signup.
2.2. Business or High-Volume Sellers
Business entities (LLC, corporation) and high-volume sellers (e.g., US$5,000+ and over 200 transactions in 12 months) are subject to stricter standards under laws like the INFORM Act Shiprocket+1Investopedia+1.
Amazon sends notifications via email and the Account Health dashboard. If ignored for 10 days, disbursements may be halted SellersFi+1Amazon Pay+1.
2.3. Periodic Re-Verification Required
Expect Amazon to ask for updated documents when:
You add a new legal entity.
Your business or personal info changes.
New legal rules come into effect.
3. Documents You’ll Need
3.1. Identity Verification
Individuals: Government-issued photo ID—passport, driver’s license, Aadhaar, voter ID—valid and current Amazon Pay+2Shiprocket+2Amazon Seller Central+2Amazon Pay+2infobeamsolution.com+2Shiprocket+2.
Business Representatives: ID of the individual registering the account (owner, partner, or authorized signatory) Amazon Seller Central.
3.2. Business Verification
Legal Entity Documents:
Seller type determines requirements:
Sole Proprietor: PAN + Aadhaar + bank account.
Registered Business: GST certificate, business registration, incorporation papers, or partnership deed Amazon Seller Central+9https://sell.amazon.in+9Amazon Pay+9SellersFi+2Shiprocket+2Amazon Pay+2.
Proof of Address: Format depends on seller type:
Individual: Utility bill, phone bill, bank statement dated within 60 days Shiprocket+3Amazon Pay+3Amazon Seller Central+3.
Business: Company utility bill or official government letter.
3.3. Banking & Tax Details
Bank Account Info: Cancelled cheque, bank statement, or passbook—must match the registered entity Shiprocket.
Tax IDs:
India: PAN (individual/business), GSTIN.
US: EIN or SSN/W-9/W-8BEN depending on residency Investopedia.
Amazon may also require credit card details and a valid phone/email.
4. AMAZON DOCUMENT REQUIREMENTS
4.1. Format & Quality Requirements
Accepted file types: JPG, JPEG, PNG, TIF, TIFF, PDF.
File size: Usually under 10–50 MB.
Clarity: Full view, clear focus, legible text, both sides if applicable SellersFi+3Investopedia+3Amazon Seller Central+3Amazon Seller Central+1Shiprocket+1.
4.2. Matching Info & Accuracy
All documents must match the name, address, and business details submitted in Seller Central.
Country of residence in your dashboard must align with the document’s issuing country Amazon Seller Central+7Amazon Seller Central+7Amazon Pay+7Amazon Pay.
5. Step‑by‑Step Walkthrough: Submission Process
5.1. Initial Signup
Create a Seller Central profile and select selling plan (Individual or Professional).
Enter personal and business info.
Upload ID, business documents, bank, and tax details per prompts.
5.2. During Ongoing Verification
Monitor “Account Health” and inbox for requests.
Collect needed documents.
Upload via Seller Central or reply to Amazon’s email attachments Amazon Seller Central+6Amazon Pay+6Shiprocket+6YouTube+4Shiprocket+4SellersFi+4.
Amazon reviews submissions—approval usually takes 2–5 business days depending on region .
5.3. If Verification Fails
Review feedback for mismatches or poor quality.
Re-upload corrected documents quickly.
In persistent cases, open a support ticket with Amazon or your service provider (like us!).
6. Dealing with AMAZON’S INFORM Re‑Verification in the U.S.
6.1. What Is the INFORM Act?
A U.S. law effective June 27, 2023, aimed to curb marketplace fraud Shiprocket+2Investopedia+2YouTube+2ShiprocketSellersFi.
Requires platforms to gather ID, tax info, bank account, and contact data from high-volume sellers SellersFi.
6.2. Timeline & Obligations
Amazon issued deadlines in mid‑2023; sellers had ~10 days to comply, or disbursements held SellersFi.
For current year: keep Bank, Tax, and ID up to date.
Regular checks via Seller Central alerts.
6.3. Consequences of Non‑Compliance
Holds on payouts, listing suspensions, potential account deactivation.
High fines to Amazon ($46,517 per violation per seller) Amazon Seller CentralSellersFi.
7. Common Verification Problems & Solutions
| Issue | Cause | Solution |
|---|---|---|
| “Country of residence does not match document” | Document country ≠ seller profile | Re-register with correct country or use matching docs Amazon Seller Central |
| Blurry/partial image | Poor quality scan | Re-scan full page, ensure clarity |
| Document expired or altered | Invalid or tampered | Renew before re-upload |
| Name/address mismatch | Formal vs casual name use | Use official legal names everywhere |
| Amazon unclear on rejection | Generic rejection messages | Contact Seller Support or open a case |
8. Best Practices to Smooth Verification
Collect & Organize Beforehand
Prepare ID, PAN/GST, bank docs, proof of address in advance.
Ensure High‑Quality Scans
Use scanner or good smartphone camera. Avoid glare.
Verify Metadata
Double‑check spelling, addresses, capitalizations, and document dates.
Timely Uploads
Upload before deadlines—don’t wait until alerts arrive.
Maintain Record Backups
Keep press-ready digital copies.
Audit Annually
Proactively update any documents nearing expiry.
9. Why Choose E‑com Grow Support
At E-com Grow Support, our expert team helps sellers:
Prepare a complete verification document bundle.
Conduct accuracy audits and match Seller Central info.
Upload files and resolve Amazon cases.
Become re‑verification ready for laws like INFORM in the U.S.
Avoid unnecessary delays, lost sales, or payout holds.
10. Frequently Asked Questions (FAQ)
Q: How long does verification take?
A: Typically 2–5 business days. High‑volume sellers under INFORM may face escalated processing; always monitor Seller Central.
Q: Can a passport alone confirm address?
A: No—passport verifies identity. You’ll also need a utility bill or bank statement dated within 60 days to show address Amazon Seller CentralShiprocket+2SellersFi+2Amazon Seller Central+2.
Q: What if I sell in multiple marketplaces?
A: You must verify each marketplace separately. Local regulations and Amazon entity rules differ by country.
Q: What if Amazon rejects documents without explanation?
A: Review for clarity and data match. Contact Seller Support or work with services like ours to diagnose the issue.
Conclusion
Verification is a vital—and often overlooked—step in launching or scaling your Amazon business. Whether you’re an individual seller or a multinational brand, having clean, verified documents ensures:
Active listings
Payout continuity
Regulatory compliance
A robust position for scaling
At E‑com Grow Support, we streamline this journey—helping you gather documents, optimize submissions, and secure your account quickly. Let us handle the paperwork so you can focus on selling, growing, and succeeding on Amazon.
Call to Action
🚀 Ready for fast, hassle‑free Amazon verification?
Reach out to E‑com Grow Support today. We offer:
Customized document review
Upload support and case escalation
Full compliance with U.S. INFORM re‑verification
Support across India, US, UK, UAE, Brazil, and Germany